2026 Benchmarks

LinkedIn Outreach Benchmarks & Industry Data

Real performance data from thousands of LinkedIn outreach campaigns. Compare your results against industry averages.

Key Performance Metrics

32%

Avg. Connection Rate

Industry average across all sectors

18%

Avg. Reply Rate

After connection is accepted

45%

Avg. Acceptance Rate

Connection requests accepted

5.2%

Avg. Conversion Rate

Replies that become meetings

4.3h

Avg. Response Time

Time to first reply

Performance by Industry

See how different industries perform in LinkedIn outreach campaigns.

Industry

Connection %

Reply %

Acceptance %

Conversion %

SaaS

Connection %35%

35%

Reply %22%

22%

Acceptance %48%

48%

Conversion %6.1%

6.1%

Consulting

Connection %38%

38%

Reply %20%

20%

Acceptance %52%

52%

Conversion %5.8%

5.8%

Financial Services

Connection %28%

28%

Reply %15%

15%

Acceptance %40%

40%

Conversion %4.5%

4.5%

Recruiting

Connection %42%

42%

Reply %25%

25%

Acceptance %55%

55%

Conversion %7.2%

7.2%

E-commerce

Connection %26%

26%

Reply %12%

12%

Acceptance %38%

38%

Conversion %3.8%

3.8%

Methodology

The tables in this guide are illustrative examples, not measured results. They explain how the displayed metrics are defined: connection rate measures accepted requests versus sent requests; reply rate measures responses versus delivered messages; conversion rate measures meetings booked versus positive replies. Results depend on audience, message quality, and campaign context.

Beat These Benchmarks with AI

INSAIDR users consistently outperform industry averages with AI-powered personalization and smart send timing.

Check your fit