2026 Benchmarks

LinkedIn Outreach Benchmarks & Industry Data

Real performance data from thousands of LinkedIn outreach campaigns. Compare your results against industry averages.

Key Performance Metrics

32%

Avg. Connection Rate

Industry average across all sectors

18%

Avg. Reply Rate

After connection is accepted

45%

Avg. Acceptance Rate

Connection requests accepted

5.2%

Avg. Conversion Rate

Replies that become meetings

4.3h

Avg. Response Time

Time to first reply

Performance by Industry

See how different industries perform in LinkedIn outreach campaigns.

Industry

Connection %

Reply %

Acceptance %

Conversion %

SaaS

Connection %35%

35%

Reply %22%

22%

Acceptance %48%

48%

Conversion %6.1%

6.1%

Consulting

Connection %38%

38%

Reply %20%

20%

Acceptance %52%

52%

Conversion %5.8%

5.8%

Financial Services

Connection %28%

28%

Reply %15%

15%

Acceptance %40%

40%

Conversion %4.5%

4.5%

Recruiting

Connection %42%

42%

Reply %25%

25%

Acceptance %55%

55%

Conversion %7.2%

7.2%

E-commerce

Connection %26%

26%

Reply %12%

12%

Acceptance %38%

38%

Conversion %3.8%

3.8%

Methodology

Data collected from 10,000+ LinkedIn outreach campaigns run through INSAIDR between January and December 2025. All metrics are anonymized and aggregated. Connection rate measures accepted requests vs. sent. Reply rate measures responses vs. messages delivered. Conversion rate measures meetings booked vs. positive replies.

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