The Team Behind INSAIDR
We started INSAIDR because we watched great sales teams lose to mediocre ones — simply because the mediocre teams had better automation.
Our Mission
We believe sales should be won on the quality of your conversations, not the number of hours you spend prospecting. INSAIDR was built by people who got frustrated watching talented sales teams lose hours every week to copy-pasting messages that were never going to feel personal.
Our mission is straightforward: give every B2B sales team access to the kind of intelligent LinkedIn automation that was previously only available to companies with full data science teams and seven-figure tech budgets.
Our Journey
The Idea
Built the first version to scratch our own itch — a LinkedIn automation tool that actually wrote personal messages instead of just scheduling templates.
First Customers
50 early users. First week: reply rates tripled on average. Confirmed that AI personalization isn't a nice-to-have — it's the whole game.
Platform Launch
Full platform launch: AI campaign builder, visual pipeline, intent scoring, and approval queue. Sales teams could finally run sophisticated LinkedIn outreach without a developer.
Scale & Growth
500+ teams across 30+ countries. CRM integrations, multi-language support, and advanced analytics. Building toward the complete B2B sales intelligence platform.
Meet the Team
Roberto Castillo
CEO & Co-Founder
Spent years leading growth at B2B SaaS companies and kept building workarounds for bad automation tools. Eventually just built the right one.
Ana Martinez
CTO & Co-Founder
ML and NLP engineer who designed the message generation engine from the ground up. Believes personalization only matters if it's actually personal.
Daniel Kim
Head of Product
Product lead obsessed with tools that sales reps actually want to open on Monday mornings. Built pipelines and products at HubSpot before joining INSAIDR.
Laura Perez
Head of Customer Success
10+ years in B2B customer success. Measures success by whether customers hit their pipeline targets, not whether they renew.
Try what we built
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